From a CEO of an international Ad Agency to the Founding Chairman of a non-profit organization, and now as the Dean of the School of Leadership, Dean Philip Ong had spent more than 30 years in the advertising business. He started an advertising company in Jakarta and at the same time, together with a group of believers, they started a local church. On returning back to Singapore in 2002, he became the founding chairman of Equipping Leaders for Asia (ELA), a non-profit organization challenging men to rise up as Spiritual Leaders in their homes, workplaces, churches and community. Having dealt with leaders and leadership pitfalls at different levels, Philip felt a compelling need to teach about character formation. He has been teaching Character Formation since 2007 at Tung Ling Bible School.